About this role

Inbound lead generation is a critical to generating meetings with qualified prospects. You will lay the foundation for and execute upon our inbound sales strategy.

The primary objective is to generate leads and setup meetings with qualified prospects by optimizing our inbound sales machinery - iterating on channels, messaging, ICP (ideal customer profile), tooling etc.

• Inbound prospecting
  • Qualify inbound leads that come through the website, paid ads, webinars etc. for ICP fit (Apollo, ZoomInfo, Tracxn, Clay, Sales Navigator etc.)
  • Reach out to them (manual + automated) via different channels (email, LinkedIn, cold calling, etc.) to generate new sales opportunities
  • Identify the needs of prospects, and build long-term, trusting relationships with to qualify leads as sales opportunities
• Iterate to maximize qualified meetings set up
  • Experiment with messaging, level of personalization, length of sequences etc.
  • Experiment with channels (email, LinkedIn, cold calls etc.)
  • Experiment with different types of collateral
  • Loop in feedback from prospect responses to emails and cold calls to refine messaging further
• Pipeline Conversion - Engage with prospects in the pipleine via multi-channel outreach to book follow up meetings and drive up customer conversion
• Owning the CRM: Create and update leads, set up pipelines, email templates, and automations. Fully utilize CRM capabilities to nurture leads and deliver timely and relevant content

Key qualifications

• 1+ year of experience working as a Inbound-SDR/Outbound-BDR (or other relevant roles) at a B2B SaaS company
• Solid hustle and entrepreneurial mindset; Thrive under the uncertainty that comes with an early stage setup
• Excellent written and oral communication skills
• Experience working with CRM, lead databases, sales engagement tools, ChatGPT, etc
• Familiarity with CRM systems and proficiency in managing leads, pipelines, and automations
• Willingness to get your hands dirty and do the grunt work in the early days
• Strong first principles understanding of business fundamentals; Ability to empathize with the end user, and understand their pain points; Ability to understand the product at a granular level
• Comfortable working late at night to ensure sufficient overlap with US prospects
• Self-driven individual with high ownership and strong work ethic
• Ability to build, manage and motivate a team